Meet The Team

A first-generation direct-sales entrepreneur, Sr. Luis is passionate about inspiring new generations of entrepreneurs.

Sharing his own rich experiences and passing down the wisdom for making life better for others is truly one’s life’s best work.

After launching a very successful direct selling company in Latin America, Sr. Luis and Ray Urdaneta, his son, co-founded ALCORA GROUP which would ultimately lead to MONAT.

A second-generation direct-sales entrepreneur, Ray followed his parents’ example of combining strong family values with the fervent belief that anyone can achieve their dreams through hard work and determination.

With a degree in International Business, Ray co-founded ALCORA GROUP and now guides MONAT’s success as CEO.

Lu has literally grown up in direct selling and utilized her creative skills in developing MONAT’s brand concept, the products and voice of the brand.

Her main focus currently is to maintain and reinforce the company’s family-focused mission, recognition and develop an all-embracing organizational culture of love, care, unity and gratitude to serve as the foundation for the company around the world.

With a background in international business, logistics and information technology, Javier is uniquely qualified to serve as MONAT’s Chief of Staff. As a team player with a “whatever it takes” attitude, Javier works cross functionally to support every global department reach company goals.

With 20 years’ experience in the direct selling industry, Marjorie has been an integral team member in both the Operations and Financial roles at Alcora.

Marjorie feels she has the best job because it combines the clarity of numbers with the motivation of real emotion that comes from seeing Market Partners succeed.

With strong international experience, Kimberley brings a 15 year-plus industry expertise to MONAT focused on delivering superior global customer service.

She is recognized for her strategic approach, analytical and decision-making abilities and establishing strong versatile teams.

Energetic, results-driven, and entrepreneurial financial executive with diverse international experience with Fortune 500 companies including Mondelez International, Sara Lee Corporation, KPMG and EY.

Marc held positions in corporate finance, financial reporting, accounting, controls, risk management and auditing. Marc holds a bachelor’s degree in Business Administration and Economics and earned his MBA from IESE Business School. He has various certifications including an Strategic Decision and Risk Management Executive Program from Stanford.

Marc holds a bachelor’s degree in Business Administration and Economics and earned his MBA from IESE Business School. He has various certifications including an Strategic Decision and Risk Management Executive Program from Stanford.

Senior executive Marcia Cota brings more than twenty years of experience to the direct selling industry, her first seven in the field building a successful business as a top independent sales consultant.

Since then, Marcia has filled various senior executive roles with top direct sales companies, including her current role at MONAT Global leading the U.S.A. and Canada teams as Senior Vice President, North America.

Marcia believes the future remains bright for the world of direct sales and is excited to help MONAT become one of the top companies in the industry.

Executive MBA Melissa Nunez brings more than 18 years of experience to her role as Vice President of Administration and Procurement.

Melissa is a diligent and passionate leader dedicated to connecting Alcora, B&R, and the MONAT Warehouse to innovative, cost-effective vendors to maintain the functionality of each facility.

Melissa guides her team with compassion and believes anything is possible when people work toward a common purpose.

Carla Hernandez is a two-time Emmy Award winning Marketing Executive with over 25 years of experience in brand development, social marketing and digital media.

Her career began in television, where she worked with and led marketing teams for ABC, NBC, CBS and Univison Networks.

Carla is passionate about finding new and innovative ways to engage audiences, developing and revolutionizing brands, and working closely with talented creatives who are not afraid to think outside the box… all with the goal of helping people build beautiful lives.

Catherine Scott passionately supports Market Partners, and her field-centric focus makes her the ideal Vice President of Global Field Development.

Enhancing Market Partner experience is among her essential roles as she supports her team by innovating training, product education and spearheads the development of exciting new programs and tools.

In addition to 13 years of experience working with global beauty, wellness, and fashion brands, Catherine also launched her own clean beauty brand in 2014.

Oswaldo Echenique is an international tax advisor with more than 20 years of experience in diverse industries including public accounting, oil and gas, cable telecommunications, manufacturing, and direct selling.

Serving as Alcora Corporation’s Vice President of Taxes, Oswaldo’s passion for tax compliance ensures the company adheres to the highest standards of international transparency.