MONAT Launches Sustainability Program “Building a Beautiful World” With TerraCycle® Recycling Partnership and New Products

Healthy-aging innovator kicks off its program to Encourage Earth Month Efforts
To commemorate Earth Month, MONAT has commenced its comprehensive program, “MONAT Sustainability – Building a Beautiful World,” introduced a significant partnership with innovative recycling company, TerraCycle®, and launched two new sustainability-focused products.

April 19, 2021 12:32 PM Eastern Daylight Time

MIAMI–(BUSINESS WIRE)–Global healthy-aging haircare, skincare and wellness innovator, MONAT Global Corp (MONAT), has announced and commenced its comprehensive program, “MONAT Sustainability – Building a Beautiful World,” with the vision to become a recognized leader in sustainable practices for the beauty and health industry. To commemorate Earth Month, MONAT has also introduced a significant partnership with innovative recycling company, TerraCycle®, and has launched two new sustainability-focused products.

“By encouraging consumers to rethink what is waste, this program helps build awareness that solutions do exist for items that may seem unrecyclable.”
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TerraCycle Partnership for Recycling
TerraCycle, a global leader in the collection and repurposing of complex waste items, has partnered with MONAT to create a recycling program for MONAT product containers and reduce the amount of plastic in the environment.
Participation in the recycling program is easy and free: sign up on the TerraCycle program page at https://www.terracycle.com/monat and mail in empty MONAT Skincare, Haircare and Wellness packaging using the provided prepaid shipping label. Once collected, the packaging is cleaned and melted into hard plastic that can be re-molded to make new recycled products.
“Since our founding, TerraCycle has made it our mission to ‘Eliminate the Idea of Waste’ and provide solutions for difficult-to-recycle items that are not traditionally recyclable curbside,” said Tom Szaky, founder and CEO of TerraCycle. “By encouraging consumers to rethink what is waste, this program helps build awareness that solutions do exist for items that may seem unrecyclable.”
“Partnering with a world leader in recycling like TerraCycle helps to fulfill our mission of maintaining a healthy planet by caring for our environmental impacts. It also helps us address one of the most important areas of concern to our stakeholders and our industry: plastic pollution,” said Miguel Pena, director of environment and sustainability for MONAT. “This is the first initiative to launch as part of the comprehensive sustainability program we’ve been very thoughtful to develop, which centers around three pillars as the foundation for our future, including a healthy planet, purposeful business and products, and joyful people and communities.”
New Products Designed for Sustainable Innovation
MONAT has also launched two new sustainability-oriented products, Sustainable Refill Pouches and Soothing Micellar Shampoo. Best-selling shampoos from MONAT, including Renew™ Shampoo, Volumizing Revive™ Shampoo and MONAT BLACK™ Shampoo + Conditioner, will now be packaged in the new MONAT Sustainable Refill Pouch, a flexible, environmentally friendly pouch that reduces greenhouse gas emissions, packaging waste volume, and energy used in packaging production. Soothing Micellar Shampoo is a sustainable, fragrance-free shampoo that is packaged in a 100% post-consumer recycled bottle, a first for MONAT.
“As MONAT grows, it’s critical that we look at our global impact and ensure we are positioned as a global leader in the health and beauty industry with a robust sustainability program,” said Stuart MacMillan, president of MONAT Global. “Building a healthy planet is an important part of our global impact mission and we have just gotten started by implementing this new partnership with TerraCycle.”
Follow MONAT on Instagram, Twitter, Facebook, Pinterest and YouTube. Additional information about the company can be found at its website, www.monatglobal.com.
About MONAT Global
MONAT Global is an international healthy aging haircare, skincare and wellness brand founded to help people everywhere enjoy beautiful, healthy, fulfilling lives through exceptional, naturally based products; a fun and rewarding business opportunity; and a culture of family, service, and gratitude. Founded in 2014 and headquartered in Miami, Florida, MONAT provides ground-breaking opportunities through a novel Social Marketing approach to Direct Sales. MONAT’s product development is led by Chief Science Officer Alan J. Meyers and supported by a Scientific Advisory Board comprised of eminent professionals in medicine, cosmetics, haircare, science and health. MONAT offers a unique and exciting business model and one of the most generous compensation plans in the U.S., Canadian, U.K., Irish and Polish markets.
About TerraCycle
TerraCycle is an innovative waste management company with a mission to eliminate the idea of waste. Operating nationally across 20 countries, TerraCycle partners with leading consumer product companies, retailers and cities to recycle products and packages, from dirty diapers to cigarette butts, that would otherwise end up being landfilled or incinerated. In addition, TerraCycle works with leading consumer product companies to integrate hard to recycle waste streams, such as ocean plastic, into their products and packaging. Its new division, Loop, is the first shopping system that gives consumers a way to shop for their favorite brands in durable, reusable packaging. TerraCycle has won over 200 awards for sustainability and has donated over $44 million to schools and charities since its founding more than 15 years ago and was named #10 in Fortune magazine’s list of 52 companies Changing the World. To learn more about TerraCycle or get involved in its recycling programs, please visit www.terracycle.com.
#MONATGlobal
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MONAT recognized as One of “America’s Fastest-growing Private Companies” By Inc. Magazine

Haircare and skincare innovator ranks number 653 on the 2020 list of Inc. 5000 honorees
MIAMI – (August 12, 2020) – Global healthy-aging haircare and skincare innovator, MONAT Global Corp (MONAT), has been recognized on the Inc. 5000 list of the fastest-growing private companies in America, ranking number 653 with a growth rate of 718%. This is the first year MONAT has been recognized on the prestigious list.
MONAT experienced key expansion in 2019, including the introduction of MONAT Skincare, an eight-piece, clinically proven luxury collection. MONAT also expanded into two new international markets: Ireland and Poland. The Miami-based global brand attributes its rapid growth to the company’s effective products, its VIP (loyal) customers, and the commitment and entrepreneurship mindset of its hundreds of thousands of passionate independent Market Partners in the U.S., Canada, U.K., Ireland and Poland.
“We are so proud that MONAT is recognized on the list of Inc. 5000 honorees as one of the fastest-growing private companies in America,” said Ray Urdaneta, Co-Founder and CEO, MONAT Global. “In just under six years, MONAT has grown exponentially and accomplished more than we could have imagined. And we’re just getting started. I’m so grateful to our team, our Market Partners and our customers for making this achievement possible.”
Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000.
“The companies on this year’s Inc. 5000 come from nearly every realm of business,” said Inc. editor-in-chief Scott Omelianuk. “From health and software to media and hospitality, the 2020 list proves that no matter the sector, incredible growth is based on the foundations of tenacity and opportunism.”
The annual Inc. 5000 event honoring the companies on the list will be held virtually from October 23 to 27, 2020. Speakers will include some of the greatest innovators and business leaders of our generation.
Follow MONAT on Instagram, Twitter, Facebook, Pinterest and YouTube. Additional information about the company can be found at its website, www.monatglobal.com.
About MONAT Global
MONAT Global Corp is a wholly owned subsidiary of Alcora Corporation, whose holdings include Project Beauty, an online retail beauty company, and B&R Products, Inc., their research, development and manufacturing Laboratory subsidiary. All three companies are headquartered in and around Miami, Florida. MONAT was founded in 2014 to enter the multi-billion-dollar haircare market and provides groundbreaking opportunities through a novel Social Marketing approach to Direct Sales. In 2019, the company expanded into the skincare market. The company offers a unique and exciting business model and one of the most generous compensation plans in the U.S., Canadian, U.K., Irish and Polish markets.
About Inc. Media
The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit www.inc.com.
For more information on the Inc. 5000 Conference, visit http://conference.inc.com/.
#MONATGlobal
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Media Contact:
Maggie Holley
Sunwest Communications for MONAT Global
+1 (214) 641-5200
mholley@sunwestpr.com

Highlights of Summer

Keep Your Summer Locks in Line
Summer hair don’t care? Not quite! Summer is here, and we know your haircare adventures are just as important to you as the eventful trips you have planned. Deciding which way to go with your hair is as big a decision as booking your flights to tropical locales. It’s not to be rushed!
Color melting, balayage, and ombre (or sombre, for a lighter touch) highlighting techniques are among this year’s hottest trends…and we’re sure many of you are already sporting these techniques. So, we want to give you a quick guide on how you can enter summer in stride and protect those fresh new highlights all summer long!

Colour-Enhance-Brilliant-Blonde-Shampoo-and-Conditioner_Summer-Highlights_Blog

Shampoo. Condition. Repeat.
Balayage highlighting is the hottest new trend! For those who don’t know, balayage is a “hair painting” technique which adds subtle brightness to your hair. Balayage techniques are perfect for anyone hoping to create the perfect blonde hues. Keeping this look on lockdown until Labor Day (and beyond if you wish) requires reducing brassiness to maintain those perfect tones!
As with most looks, the right shampoo and conditioning routine is the key here. The optimal combo will boost your lustrous highlights and enhance your color.

MONAT Colour Enhance Brilliant Blonde Shampoo and Conditioner

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Un-Mask Your Hair Health
We all love experimenting with new colors and highlights, but hair damage is often one of the residual effects…and no one’s got time for that! So how can you achieve the highlights you want without damaging your locks? Moisturizing masks!
Moisturizing masks are one of hairstyling’s best kept secrets—and we’re letting it out! Moisturizing masques rejuvenate your hair and can revitalize your color offering you the bright highlights and healthy-looking hair you crave.

Heavenly Hydrating Masque

Super Moisture Masque

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Tint Back Tips
They say blondes have more fun, but brunettes will also get their day in the sun for summer! While going blonde for summer is common, many of you blondes are deciding to go darker. Going from blonde to brunette is an intricate process stylists call “tint back.” When done correctly, your new look is more natural and healthier. Of course, you’ll want your new brunette tint back to last as long as possible, and hydration is the key to that!
Hydrated hair holds color better and prevents color fading. You’ll want to utilize hydrating shampoos, conditioners, masques and more to keep your hair feeling quenched and looking beautiful during summer’s driest periods.

Advanced Hydrating Hair Care Collection

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Alcora Group Launches Monat

Miami, FL- September 29th, 2014– Mr. Luis Urdaneta, Chairman of the Board of the ALCORA Group is delighted, after much anticipation, to announce the launch of brand new Direct Selling Company, MONAT Global. This launch, which will take place on October 1st, will offer one of the most lucrative compensation plans in the U.S. Direct Selling industry, while providing its Market Partners an opportunity to participate in the multi-billion dollar hair care market. With this launch, MONAT will also inaugurate its elite Founders Club, which provides substantial business benefits to MONAT’s new founding partners.

MONAT Global is the newest organization for, and a wholly owned subsidiary of, Alcora Corp. In addition to MONAT Global, their holdings include L’EUDINE Global, an established Direct Selling company specializing in premium beauty and wellness products throughout the US and Latin America and B&R Products, their research, development and manufacturing Laboratory subsidiary. All three companies are headquartered in and around Miami, Florida.

“MONAT is the fulfillment of a lifelong dream to create an unparalleled business opportunity that would give both seasoned business professionals and young aspiring entrepreneurs a vehicle to achieve financial freedom and ongoing professional and personal growth”, said Mr. Urdaneta.  “To be truly successful, you need to invest in the success of those around you”, he added.

The Direct Sales Industry continues to grow and has increased its sales force to a record high of 16.8 million individuals in the US in 2013, according to the Direct Selling Association. Retail sales through the direct selling channel reached $32.67 in the U.S. in 2013.

Mr. Urdaneta believes that putting the right people in place is the key to the success of any organization. In this regard, he is delighted to partner with his son Mr. Rayner Urdaneta as CEO. Rayner Urdaneta, a graduate of Florida International University, worked with Luis to found and build the Alcora Group through the development of the L’EUDINE brand and strategic acquisitions to support this growth. In addition, they most recently added Mr. Stuart MacMillan as President of MONAT Global, bringing with him many years of success in the Direct Selling Industry. Together this trio believes they have the underpinnings of what they believe will be a powerful entry into the US Market.

“With the combined experience of over one hundred years in the Direct Selling Industry and a clean slate, we believe we have created one of the best Direct Selling business opportunities to come to the U.S. and potentially the world in a very long time”, says Stuart MacMillan, President of MONAT Global. “The response and excitement in prelaunch has been beyond our expectations and we are eager to leverage the skills and experience of our Market Partner Founders”, MacMillan added.

“We are seeking top industry leaders and visionaries to join our company’s exclusive Founders Club”, says Rayner Urdaneta, CEO of MONAT Global. “This is the moment to jump on board as our Founders have not only the opportunity to participate in exclusive rewards but also to help shape this organization”.
The Products

“As a company and as a family that honors integrity, we feel it is our responsibility to offer products that meet only the highest quality standards and are made only with safe ingredients”, stated Mr. Urdaneta.

The MONAT Age Prevention Treatment Systems have been clinically proven to restore vitality to hair exposed to the damaging effects of sun, the environment, product use, chemical processes and aging, providing instant as well as long-term benefits.

MONAT holds its own signature formula, Rejuveniqe™ Oil Intensive. This revolutionary product is a clinically proven blend of rare, significantly potent botanical oils from different countries around the world that serve to enhance the effectiveness of its key ingredient, Abyssinian Oil. This carefully crafted collaboration of science and nature allows MONAT to offer an unparalleled and unique age prevention hair and skin care experience, providing vitamins, minerals, antioxidants, beta-carotene, omega 3 fatty acids, nutrients, and amino acids.

All products from the three MONAT Treatment Systems -Balance, Volume, and Menʼs 2+1- are infused with Rejuveniqe™ and key ingredients Capixyl™ (Red Clover Extract), Procataline™ (Pea Extact), and Crodasorb™ (a UV absorber). Guaranteed to deliver “Longer, Fuller, Stronger, Younger-Looking Hair in Just 90 Days”.

 

About MONAT® Global

MONAT Global is a wholly owned subsidiary of Alcora Corp., whose holdings include L’EUDINE Global, an established Direct Selling company specializing in premium beauty and wellness products throughout the US and Latin America and B&R Products, their research, development and manufacturing Laboratory subsidiary. All three companies are headquartered in and around Miami, Florida. MONAT was founded in 2014 to enter the multi-billion dollar hair care market and provides ground-breaking opportunities through a novel Social Marketing approach to Direct Sales. The company offers a unique and exciting business model and one of the most generous compensation plans in the U.S. market. MONAT holds its own signature formula, Rejuveniqe™ Oil Intensive. This revolutionary product combines the perfect blend of rare, distinctive oils from different countries around the world, conceived and produced using the latest scientific technologies and clinically proven proprietary ingredients. This carefully crafted collaboration of science and nature allows MONAT to provide an unparalleled and unique age prevention hair and skin care experience. In-depth information about MONAT and its product lines will be available at www.monatglobal.com on October 1st 2014.