noun  mo·nat·ti·tude \ˈmon-a-tə-ˌtüd, -ˌtyüd\ : A positive feeling, mindset, or behavior driven by gratitude, camaraderie, self-confidence, and a fabulous sense of style.

At MONAT,we don’t just believe in
giving back, we believe in giving first.

MONAT started with a great idea driven by the genuine desire to help others achieve their dreams, understanding that this is the inevitable way to accomplish the same for ourselves.

This is the vision of MONAT’s founder and Chairman, Luis Urdaneta, and the foundation on which our company was built. It’s been one year since the launch of MONAT, and today we celebrate endless reasons for which to be thankful!

As an expression of our MONATtitude of Gratitude, our US and Canada corporate teams participate in a series of volunteering efforts to give back to our local communities and serve those in need.

Learn more about MONAT’s charitable efforts this holiday season by clicking here.


Helping Foster Children One Costume at a Time

Everyone loves Halloween, especially kids! Halloween is one of the most fun experiences in a young child’s life. It provides lifelong memories, develops self-worth, and allows kids a day of pretending. Unfortunately, many children are unable to participate in this fun, annual experience because they do not have a costume.


In a Halloween costume drive, the MONAT Gratitude Squad‬ collected over 100 new costumes. These costumes were then donated to the Miami Dade County Foster & Adoptive Parent Association during a fun-filled Halloween party that included candy, cookies, chips and refreshments.


For close to three hours, foster parents and their children were able to “shop” and pick out the costume they wanted to be this year for Halloween. While this was an exciting and fun day for the children, the parents were just as thankful as the kids. Collecting Halloween costumes allowed foster parents to save time and money. With some foster families having 5+ children under the age of 10…that’s a lot of time and money saved!


Like you, we want the future to be even bigger! We hope you have enjoyed this first year as much as we have, and we can assure you, this is only the beginning. Together we are unstoppable.


It was a great day of giving back to the community for the MONAT Family. It was spooktacular evening of gratitude!