July 3, 2023

Four MONAT Global Executives Listed on the DSN 40 Under 40

Lu urdaneta Javier urdaneta Bethany Balsdon Tamila Kerimova

“Young Innovators Shaping Direct Selling’s Future”

“More than two dozen companies answered the call to nominate their most accomplished achievers under the age of 40, who exemplify the kind of leadership skills and innovation that best represents the future of the direct selling channel.”

The first ever DSN 40 Under 40 list has been published, and we are beyond thrilled to have 4 of the “Young Innovators Shaping Direct Selling’s Future” leading different areas of MONAT, “vocal champions of direct selling with just the right balance of knowledge and enthusiasm to ultimately lead the industry.”

“Their day-to-day contributions help their organizations navigate the changing marketplace and they constantly impress.”

We proudly present our top 40 Under 40 list members:

Lu Urdaneta
CHIEF CULTURE OFFICER

“Lu has inspired a global grassroots movement of giving, making a positive impact on communities around the globe,” – Ray Urdaneta, CEO, MONAT Global.

Javier Urdaneta
CHIEF OF STAFF

Ray Urdaneta, CEO, MONAT Global, believes Javier to be the face of direct selling’s future—a man highly effective at managing cross-functional team relationships, constantly learning and gaining insight to optimize operations.

Bethany Balsdon
DIRECTOR OF GLOBAL MARKET PARTNER EXPERIENCE

“She is a value- and results-driven communicator, skilled at directing multiple training and sales initiatives while delivering results on primary objectives.” – Ray Urdaneta, CEO, MONAT Global.