Luis Urdaneta

Chairman & Founder

A first-generation direct-sales entrepreneur, Luis Urdaneta recognized the potential of social marketing when he was just 15 years old. That’s when he started his first direct-sales business, which would ultimately lead to MONAT.

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Today, Luis is proud to watch his son Rayner lead MONAT and see the fruits of his years of frontline direct-sales experience. He’s passionate about educating and inspiring the new generation of entrepreneurs and visionaries, sharing his own rich experiences and passing down the wisdom that making life better for others is truly life’s best work.

Thanks to Luis, MONAT – like the Urdaneta family – is proof of the human spirit’s ability to rise to any occasion and overcome life’s challenges.

Rayner Urdaneta

CEO

A second-generation direct-sales entrepreneur, Rayner Urdaneta followed his parents’ example of combining strong family values with the fervent belief that anyone can achieve their dreams through hard work and determination.

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And when asked if he could hold any job without money as an issue, Rayner answers without hesitation, “The one I do today.”

Fourteen years ago, Rayner co-founded L’EUDINE Global, a premium beauty and wellness direct-selling enterprise that evolved to become a multimillion-dollar, multinational industry leader.

In addition to his work with MONAT and L’EUDINE, Rayner serves as president of B&R Products Inc., the research, development and manufacturing arm of ALCORA Corp., Rayner holds a bachelor’s degree in International Business from Florida International University, where he was a Dean’s List scholar and graduated cum laude.

He, his wife and three children live in Miami.

Stuart A. MacMillan

President

A natural leader and motivator, Stuart A. MacMillan brings nearly 30 years of management experience to MONAT, with a heavy emphasis on direct selling.

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His role at MONAT includes team building, strategic marketing and business development initiatives, all with the goal of enabling participants to be financially independent and debt-free.

His professional accomplishments include increasing one company’s revenues from $95 million to $250 million in just three years. Even so, he considers his greatest triumph “being a pretty cool dad.”

According to Stuart, “I truly believe that MONAT is the right company, surging in the right place, at the right time. We have a revolutionary product line with an extremely lucrative pay plan, with some of the most exceptional talent ever assembled.”

Luis Urdaneta

Chairman & Founder

A first-generation direct-sales entrepreneur, Luis Urdaneta recognized the potential of social marketing when he was just 15 years old. That’s when he started his first direct-sales business, which would ultimately lead to MONAT.

down_arrow1

Today, Luis is proud to watch his son Rayner lead MONAT and see the fruits of his years of frontline direct-sales experience. He’s passionate about educating and inspiring the new generation of entrepreneurs and visionaries, sharing his own rich experiences and passing down the wisdom that making life better for others is truly life’s best work.

Thanks to Luis, MONAT – like the Urdaneta family – is proof of the human spirit’s ability to rise to any occasion and overcome life’s challenges.

Rayner Urdaneta

CEO

A second-generation direct-sales entrepreneur, Rayner Urdaneta followed his parents’ example of combining strong family values with the fervent belief that anyone can achieve their dreams through hard work and determination.

down_arrow1

And when asked if he could hold any job without money as an issue, Rayner answers without hesitation, “The one I do today.”

Fourteen years ago, Rayner co-founded L’EUDINE Global, a premium beauty and wellness direct-selling enterprise that evolved to become a multimillion-dollar, multinational industry leader.

In addition to his work with MONAT and L’EUDINE, Rayner serves as president of B&R Products Inc., the research, Rayner holds a bachelor’s degree in International Business from Florida International University, where he was a Dean’s List scholar and graduated cum laude.

He, his wife and three children live in Miami.

Stuart A. MacMillan

President

A natural leader and motivator, Stuart A. MacMillan brings nearly 30 years of management experience to MONAT, with a heavy emphasis on direct selling.

down_arrow1

His role at MONAT includes team building, strategic marketing and business development initiatives, all with the goal of enabling participants to be financially independent and debt-free.

His professional accomplishments include increasing one company’s revenues from $95 million to $250 million in just three years. Even so, he considers his greatest triumph “being a pretty cool dad.”

According to Stuart, “I truly believe that MONAT is the right company, surging in the right place, at the right time. We have a revolutionary product line with an extremely lucrative pay plan, with some of the most exceptional talent ever assembled.”

Jamie S. Ross

Sr. VP, Research and Development

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Renowned for his contributions in the areas of research and development of quality OTC, personal-care and anti-aging products, Jamie S. Ross also serves as Senior Vice President of Technical Services for MONAT’s own manufacturing plant, B&R Products.

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He is also past Chairman of the Society of Cosmetic Chemists. Jamie’s expertise helps maintain B&R Products’ position at the forefront of industry innovation; in addition, he is responsible for having created trends in the hair and skin-care sectors. He holds major industry patents, and is co-inventor of the ScentStrip fragrance sampling technology widely used in the personal-care and cosmetics industries.

Jamie S. Ross

Sr. VP, Research and Development

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Renowned for his contributions in the areas of research and development of quality OTC, personal-care and anti-aging products, Jamie S. Ross also serves as Senior Vice President of Technical Services for MONAT’s own manufacturing plant, B&R Products.

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He is also past Chairman of the Society of Cosmetic Chemists. Jamie’s expertise helps maintain B&R Products’ position at the forefront of industry innovation; in addition, he is responsible for having created trends in the hair and skin-care sectors. He holds major industry patents, and is co-inventor of the ScentStrip fragrance sampling technology widely used in the personal-care and cosmetics industries.

Linda Lucas Padilla

Chief Marketing Officer

A direct selling team player known for her creative solutions, Linda Lucas Padilla brings more than 30 years’ of industry experience to MONAT. She has traveled the world wearing different global executive hats focusing on improving strategies to increase field success and company profitability.

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From start-ups to multimillion dollar Top 100 companies, Linda has carved a reputation for developing creative teams that deliver success.

Quick to smile and take on any challenge, Linda loves the opportunities the direct-selling industry offers and has a proven track record in innovative product development as well as creative promotional and incentive strategies.

Linda sees that MONAT Global is at its “tipping point” and is excited to be part of the Monat Family as the company plans to launch its products and “bring our passion to markets across the world. Marketing is all about taking the necessary priorities from the head to the heart to empower the field to create their best future.”

Always dedicated to meeting the company’s needs, Linda is fond of saying that all successful efforts require hard work but it's always important to take a deep breath and put the “fun” in functional.

Thomas J. Hoolihan

Senior Vice President and Chief Legal Officer

Thomas (“Tom”) J. Hoolihan brings to MONAT over 30 years of corporate legal experience and more than a decade of experience in the direct selling industry, with a creative problem-solving approach to business deals, corporate matters and complex commercial transactions.

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. Important to MONAT, Tom specializes in helping entrepreneurial companies achieve sustainable growth and profitability.

He has served as General Counsel and held senior management positions at one public (NYSE) and four private companies in the direct selling, personal products and consumer goods, high tech, and biotech goods industries. Tom also served as Associate General Counsel of Unilever's multi-billion dollar U.S. operations.

Known as a “deal junkie,” Tom has led, negotiated and advised on over 100 M&A deals, complex commercial transactions and real estate deals in 12 countries on 3 continents. He has advised companies and boards of directors on starting operations, conducting business and completing transactions in a number of foreign countries in Europe, Asia and Australia.
“My goal is to help provide MONAT with practical solutions to legal, business and ethical issues and transactions,” Tom says. “I’m here to help this revolutionary company most effectively leverage and maximize its assets.” Tom’s wife, Emma, is also a lawyer and a graduate of Northwestern University Law School. Tom and Emma have three children, Thomas, Joseph and Erin.

Linda Lucas Padilla

Chief Marketing Officer

A direct selling team player known for her creative solutions, Linda Lucas Padilla brings more than 30 years’ of industry experience to MONAT. She has traveled the world wearing different global executive hats focusing on improving strategies to increase field success and company profitability.

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From start-ups to multimillion dollar Top 100 companies, Linda has carved a reputation for developing creative teams that deliver success.

Quick to smile and take on any challenge, Linda loves the opportunities the direct-selling industry offers and has a proven track record in innovative product development as well as creative promotional and incentive strategies.

Linda sees that MONAT Global is at its “tipping point” and is excited to be part of the Monat Family as the company plans to launch its products and “bring our passion to markets across the world. Marketing is all about taking the necessary priorities from the head to the heart to empower the field to create their best future.”

Always dedicated to meeting the company’s needs, Linda is fond of saying that all successful efforts require hard work but it's always important to take a deep breath and put the “fun” in functional.

Thomas J. Hoolihan

Senior Vice President and Chief Legal Officer

Thomas (“Tom”) J. Hoolihan brings to MONAT over 30 years of corporate legal experience and more than a decade of experience in the direct selling industry, with a creative problem-solving approach to business deals, corporate matters and complex commercial transactions.

down_arrow1

. Important to MONAT, Tom specializes in helping entrepreneurial companies achieve sustainable growth and profitability.

He has served as General Counsel and held senior management positions at one public (NYSE) and four private companies in the direct selling, personal products and consumer goods, high tech, and biotech goods industries. Tom also served as Associate General Counsel of Unilever's multi-billion dollar U.S. operations.

Known as a “deal junkie,” Tom has led, negotiated and advised on over 100 M&A deals, complex commercial transactions and real estate deals in 12 countries on 3 continents. He has advised companies and boards of directors on starting operations, conducting business and completing transactions in a number of foreign countries in Europe, Asia and Australia.
“My goal is to help provide MONAT with practical solutions to legal, business and ethical issues and transactions,” Tom says. “I’m here to help this revolutionary company most effectively leverage and maximize its assets.” Tom’s wife, Emma, is also a lawyer and a graduate of Northwestern University Law School. Tom and Emma have three children, Thomas, Joseph and Erin.

Janet Cronstedt

Vice President of Sales

Janet brings a wealth of superlative success in the direct selling industry to MONAT, where she will help lead us on our continued path of growth. Previously, Janet was Vice President, Consultant Development and Training at Scentsy.

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Prior, Janet was the Chief Growth Officer at Pangea Organics, where she partnered with the CEO to transition Pangea from retail to a direct selling business model.

Her past corporate experience also includes time spent as an independent turn-around consultant and Senior Vice President of Sales and Marketing for Take Shape for Life, the direct sales health coaching division of Medifast, Inc, a NYSE publicly traded company. Her work inside that company with the field support team and outside with the field forged a powerful alignment that contributed to growing company sales from $27 million to $167 million in four years.

Janet’s first direct sales consultant role was with BeautiControl Cosmetics. Janet built a multi-million dollar team of independent sales consultants and was celebrated for being the top recruiter in the nation for nine of her 10 years with the company.

“I really enjoy building high-performing teams, engaging employees who engage the customer, and helping grow people who are better together and celebrate corporate profitability. MONAT is the perfect place for me to practice these principles.”

Javier Urdaneta

Operations Director

With a background in international business, logistics and information technology, Javier Urdaneta is uniquely qualified to oversee MONAT's daily operations and help introduce the firm - and brand - to the world.

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As a team player with a "whatever it takes" attitude, Javier does a little bit of everything in his role as Oprerations Director. What should others understansd about Javier's Job? "Be ready to do whatever it takes to get things done,"

He explains, "One day you might be making decisions, while others you're hands-on in the warehouse." Javier is thrilled to be working with his father Luis and brother Rayner at MONAT, and he looks forward to helping make your dreams come true.

Angela Simenas

Director Global Training & Development

Formerly a performance coach who primarily worked with women in business for themselves, Angela discovered a new niche working exclusively within the direct selling space.

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She is passionate about helping MONAT Market Partners get what they want and need from their business and understands firsthand the challenge of the delicate balancing act between life and work… and fun… lots of fun.

Janet Cronstedt

Vice President of Sales

Janet brings a wealth of superlative success in the direct selling industry to MONAT, where she will help lead us on our continued path of growth. Previously, Janet was Vice President, Consultant Development and Training at Scentsy.

down_arrow1

Prior, Janet was the Chief Growth Officer at Pangea Organics, where she partnered with the CEO to transition Pangea from retail to a direct selling business model.

Her past corporate experience also includes time spent as an independent turn-around consultant and Senior Vice President of Sales and Marketing for Take Shape for Life, the direct sales health coaching division of Medifast, Inc, a NYSE publicly traded company. Her work inside that company with the field support team and outside with the field forged a powerful alignment that contributed to growing company sales from $27 million to $167 million in four years.

Janet’s first direct sales consultant role was with BeautiControl Cosmetics. Janet built a multi-million dollar team of independent sales consultants and was celebrated for being the top recruiter in the nation for nine of her 10 years with the company.

“I really enjoy building high-performing teams, engaging employees who engage the customer, and helping grow people who are better together and celebrate corporate profitability. MONAT is the perfect place for me to practice these principles.”

Javier Urdaneta

Operations Director

With a background in international business, logistics and information technology, Javier Urdaneta is uniquely qualified to oversee MONAT's daily operations and help introduce the firm - and brand - to the world.

down_arrow1

As a team player with a "whatever it takes" attitude, Javier does a little bit of everything in his role as Oprerations Director. What should others understansd about Javier's Job? "Be ready to do whatever it takes to get things done,"

He explains, "One day you might be making decisions, while others you're hands-on in the warehouse." Javier is thrilled to be working with his father Luis and brother Rayner at MONAT, and he looks forward to helping make your dreams come true.

Angela Simenas

Director Global Training & Development

Formerly a performance coach who primarily worked with women in business for themselves, Angela discovered a new niche working exclusively within the direct selling space.

down_arrow1

She is passionate about helping MONAT Market Partners get what they want and need from their business and understands firsthand the challenge of the delicate balancing act between life and work… and fun… lots of fun.

Teresa Epps

Regional Director of Sales, Southeast Region

A network marketing industry veteran of more than 25 years, Teresa brings to MONAT the belief that your business can grow only to the level that you do.

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Teresa got started in the network marketing in order to be present for her family as well as contribute to the family finances, and can speak directly to the drive and passion that will help make your MONAT Market Partners to read, read and read - especially anything written by business experts Jim Rohn, Norman Vincent Peale, Rita Davenport and Zig Ziglar.

Teresa has two adult children, Ashley and Garret, and is a grandmother to Maggie Claire and Silas.

Teresa Epps

Regional Director of Sales, Southeast Region

A network marketing industry veteran of more than 25 years, Teresa brings to MONAT the belief that your business can grow only to the level that you do.

down_arrow1

Teresa got started in the network marketing in order to be present for her family as well as contribute to the family finances, and can speak directly to the drive and passion that will help make your MONAT Market Partners to read, read and read - especially anything written by business experts Jim Rohn, Norman Vincent Peale, Rita Davenport and Zig Ziglar.

Teresa has two adult children, Ashley and Garret, and is a grandmother to Maggie Claire and Silas.

April Price

Regional Director of Sales, Southwest Region

April brings to MONAT a love of social selling and the firm belief that if you have a dream, you can make it a reality. She launched her social selling career as a stylist at Stella & Dot.

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Within six months she was recruited by Stella & Dot’s CEO to join the Field Development team at their home office, where she honed her training and coaching skills and progressively moved up to Director of Leadership Development.

April then joined TYRA Beauty’s Field Development Team as Director of Coaching to launch the brand by developing sales systems, including training, coaching and communications programs.

Her passion for coaching individuals to reach their potential is what motivates her every day. She resides in Phoenix, AZ, with her boyfriend, a cat and a French bulldog.

Cindy Carpenter

Regional Director of Sales, Northwest Region

Cindy is passionate about the opportunities that MONAT provides for men and women who want to grow personally and professionally while earning a fantastic income.

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Cindy has personally sponsored, trained and motivated a sales team of thousands of leaders and independent consultants for more than 20 years. While she was a top income earner in the field, Cindy also helped to develop training programs, incentives, sales and sponsoring promotions with her prior company’s home office.

Cindy has worked on the corporate side of direct selling for the last six years and is a certified John Maxwell trainer, coach and speaker. She lives in Seattle, WA. Her fiancé along with her son and daughter and their families live close by.

April Price

Regional Director of Sales, Southwest Region

April brings to MONAT a love of social selling and the firm belief that if you have a dream, you can make it a reality. She launched her social selling career as a stylist at Stella & Dot.

down_arrow1

Within six months she was recruited by Stella & Dot’s CEO to join the Field Development team at their home office, where she honed her training and coaching skills and progressively moved up to Director of Leadership Development.

April then joined TYRA Beauty’s Field Development Team as Director of Coaching to launch the brand by developing sales systems, including training, coaching and communications programs.

Her passion for coaching individuals to reach their potential is what motivates her every day. She resides in Phoenix, AZ, with her boyfriend, a cat and a French bulldog.

Cindy Carpenter

Regional Director of Sales, Northwest Region

Cindy is passionate about the opportunities that MONAT provides for men and women who want to grow personally and professionally while earning a fantastic income.

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Cindy has personally sponsored, trained and motivated a sales team of thousands of leaders and independent consultants for more than 20 years. While she was a top income earner in the field, Cindy also helped to develop training programs, incentives, sales and sponsoring promotions with her prior company’s home office.

Cindy has worked on the corporate side of direct selling for the last six years and is a certified John Maxwell trainer, coach and speaker. She lives in Seattle, WA. Her fiancé along with her son and daughter and their families live close by.

Natalie Richardson

Regional Sales Director, Northeast Region

Natalie believes MONAT and direct selling have the power to change lives and empower people as they transition through life changes.

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She found direct sales as a new mom looking for a discount, which turned into her discovery of the impact of direct selling on people’s lives. Natalie then moved into the corporate world in direct sales and supported field leaders. Here she developed her expertise in leadership development, teambuilding and strategy.

Coaching leaders became a passion that ultimately led her to pursue certification with the Direct Selling World Alliance as a coach. Previous to joining MONAT, Nathalie was a full-time coach specializing in supporting women to create the life they want. Natalie is also a CDC® Certified Divorce Coach.

After being a single mom for 10 years with two boys to support, Natalie knows well the challenges of “trying to juggle it all” and how direct selling can make “it all” work.

Natalie lives in Blacklick, Ohio, with her husband. Her two sons, stepdaughter and stepson are spread out across the west. The family also has two “spoiled” yellow labs.

Jason Russell

Director of Communications

After serving as the Director of Information and Publications at the Missouri Military Academy in Mexico, Mo., Jason had his first exposure to network marketing when he joined the Public Relations team at Morinda (Tahitian Noni).

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Following three years there, he became the Communications Manager for the Americas and Europe region of Nu Skin Enterprises, where he oversaw e-mail campaigns that regularly targeted more than 50,000 readers every week. All told, Jason has more than 12 years’ experience in the direct sales space.

“I am so grateful MONAT found me and wanted me on their team,” Jason says. “Everything is in place here for our Market Partners and the company—the MONAT family—to enjoy extraordinary success and bless countless lives.”

Having enjoyed his Swiss grandma’s cooking all his life, Jason thoroughly enjoys tinkering in the kitchen (especially when it involves desserts), and has become adept at smoking meats.

Thomas Buzsaki

Director of Events

Thomas thinks about events as sensory experiences, with a unique power to impact professional and personal goals. With convention space as his canvas, he leads an Events team at MONAT that regularly paints outside the lines and won’t settle for just “OK.”

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If you aren’t blown away, inspired, motivated, or emotionally moved by our events, he will NOT be satisfied. Thomas daydreams about how to surprise you next, and puts equal effort into thinking about addressing everything so our guests won’t have to think about it.

“Attending an event should feel easy and inviting,” he says. “If we’ve done our job well, much of our planning could go completely unnoticed – and our Market Partners will be free focus on what they want to take away from the experience. Above all, I want our guests to feel special!” His mantra: “It’s not my party.” We are here to serve.

Combining his love of business and theater with the latest technology and organizational eye for unexpected detail, Event Production has been his labor of love for more than 14 years.

From “nuts and bolts” industries to our ultra-premium hair care products, he has produced events of all shapes and sizes across four continents, nearly a dozen countries, and virtually every corner of our beautiful United States. Joining MONAT was an opportunity to take his professional passion to the next level: serving a larger purpose while doing what he loves.

Natalie Richardson

Regional Sales Director, Northeast Region

Natalie believes MONAT and direct selling have the power to change lives and empower people as they transition through life changes.

down_arrow1

She found direct sales as a new mom looking for a discount, which turned into her discovery of the impact of direct selling on people’s lives. Natalie then moved into the corporate world in direct sales and supported field leaders. Here she developed her expertise in leadership development, teambuilding and strategy.

Coaching leaders became a passion that ultimately led her to pursue certification with the Direct Selling World Alliance as a coach. Previous to joining MONAT, Nathalie was a full-time coach specializing in supporting women to create the life they want. Natalie is also a CDC® Certified Divorce Coach.

After being a single mom for 10 years with two boys to support, Natalie knows well the challenges of “trying to juggle it all” and how direct selling can make “it all” work.

Natalie lives in Blacklick, Ohio, with her husband. Her two sons, stepdaughter and stepson are spread out across the west. The family also has two “spoiled” yellow labs.

Jason Russell

Director of Communications

After serving as the Director of Information and Publications at the Missouri Military Academy in Mexico, Mo., Jason had his first exposure to network marketing when he joined the Public Relations team at Morinda (Tahitian Noni).

down_arrow1

Following three years there, he became the Communications Manager for the Americas and Europe region of Nu Skin Enterprises, where he oversaw e-mail campaigns that regularly targeted more than 50,000 readers every week. All told, Jason has more than 12 years’ experience in the direct sales space.

“I am so grateful MONAT found me and wanted me on their team,” Jason says. “Everything is in place here for our Market Partners and the company—the MONAT family—to enjoy extraordinary success and bless countless lives.”

Having enjoyed his Swiss grandma’s cooking all his life, Jason thoroughly enjoys tinkering in the kitchen (especially when it involves desserts), and has become adept at smoking meats.

Thomas Buzsaki

Director of Events

Thomas thinks about events as sensory experiences, with a unique power to impact professional and personal goals. With convention space as his canvas, he leads an Events team at MONAT that regularly paints outside the lines and won’t settle for just “OK.”

down_arrow1

If you aren’t blown away, inspired, motivated, or emotionally moved by our events, he will NOT be satisfied. Thomas daydreams about how to surprise you next, and puts equal effort into thinking about addressing everything so our guests won’t have to think about it.

“Attending an event should feel easy and inviting,” he says. “If we’ve done our job well, much of our planning could go completely unnoticed – and our Market Partners will be free focus on what they want to take away from the experience. Above all, I want our guests to feel special!” His mantra: “It’s not my party.” We are here to serve.

Combining his love of business and theater with the latest technology and organizational eye for unexpected detail, Event Production has been his labor of love for more than 14 years.

From “nuts and bolts” industries to our ultra-premium hair care products, he has produced events of all shapes and sizes across four continents, nearly a dozen countries, and virtually every corner of our beautiful United States. Joining MONAT was an opportunity to take his professional passion to the next level: serving a larger purpose while doing what he loves.