
Luis Urdaneta
Chairman & Co-FounderA first-generation direct-sales entrepreneur, Luis Urdaneta recognized the potential of social marketing when he was just 15 years old. That's when he started his first direct-sales business, which would ultimately lead to MONAT.

Today, Luis is proud to watch his son Rayner lead MONAT and see the fruits of his years of frontline direct-sales experience. He's passionate about educating and inspiring the new generation of entrepreneurs and visionaries, sharing his own rich experiences and passing down the wisdom that making life better for others is truly life's best work.
Thanks to Luis, MONAT - like the Urdaneta family - is proof of the human spirit's ability to rise to any occasion and overcome life's challenges.


Rayner Urdaneta
CEO & Co-FounderA second-generation direct-sales entrepreneur, Rayner Urdaneta followed his parents' example of
combining strong family values with the fervent belief that anyone can achieve their dreams through
hard work and determination.

And when asked if he could hold any job without money as an issue, Rayner answers without hesitation, "The one I do today."
Fourteen years ago, Rayner co-founded L'EUDINE Global, a premium beauty and wellness direct-selling enterprise that evolved to become a multimillion-dollar, multinational industry leader.
In addition to his work with MONAT and L'EUDINE, Rayner serves as president of B&R Products Inc., the research, development and manufacturing arm of ALCORA Corp., Rayner holds a bachelor's degree in International Business from Florida International University, where he was a Dean's List scholar and graduated cum laude.
He, his wife and three children live in Miami.


Stuart A. MacMillan
PresidentA natural leader and motivator, Stuart A. MacMillan brings nearly 30 years of management experience to MONAT, with a heavy emphasis on direct selling.

His role at MONAT includes team building, strategic
marketing and business development initiatives, all with the goal of enabling participants to be
financially independent and debt-free.
His professional accomplishments include increasing one company's revenues from $95 million to $250 million in just three years. Even so, he considers his greatest triumph "being a pretty cool dad."
According to Stuart, "I truly believe that MONAT is the right company, surging in the right place, at the right time. We have a revolutionary product line with an extremely lucrative pay plan, with some of the most exceptional talent ever assembled."


Luis Urdaneta
Chairman & Co-FounderA first-generation direct-sales entrepreneur, Luis Urdaneta recognized the potential of social marketing when he was just 15 years old. That's when he started his first direct-sales business, which would ultimately lead to MONAT.

Today, Luis is proud to watch his son Rayner lead MONAT and see the fruits of his years of frontline direct-sales experience. He's passionate about educating and inspiring the new generation of entrepreneurs and visionaries, sharing his own rich experiences and passing down the wisdom that making life better for others is truly life's best work.
Thanks to Luis, MONAT - like the Urdaneta family - is proof of the human spirit's ability to rise to any occasion and overcome life's challenges.


Rayner Urdaneta
CEO & Co-FounderA second-generation direct-sales entrepreneur, Rayner Urdaneta followed his parents' example of
combining strong family values with the fervent belief that anyone can achieve their dreams through
hard work and determination.

And when asked if he could hold any job without money as an issue, Rayner answers without hesitation, "The one I do today."
Fourteen years ago, Rayner co-founded L'EUDINE Global, a premium beauty and wellness direct-selling enterprise that evolved to become a multimillion-dollar, multinational industry leader.
In addition to his work with MONAT and L'EUDINE, Rayner serves as president of B&R Products Inc., the research, Rayner holds a bachelor's degree in International Business from Florida International University, where he was a Dean's List scholar and graduated cum laude.
He, his wife and three children live in Miami.


Stuart A. MacMillan
PresidentA natural leader and motivator, Stuart A. MacMillan brings nearly 30 years of management experience to MONAT, with a heavy emphasis on direct selling.

His role at MONAT includes team building, strategic
marketing and business development initiatives, all with the goal of enabling participants to be
financially independent and debt-free.
His professional accomplishments include increasing one company's revenues from $95 million to $250 million in just three years. Even so, he considers his greatest triumph "being a pretty cool dad."
According to Stuart, "I truly believe that MONAT is the right company, surging in the right place, at the right time. We have a revolutionary product line with an extremely lucrative pay plan, with some of the most exceptional talent ever assembled."


Ros Simmons
Managing Director UK and EuropeWith over 30 years of International experience within the Beauty industry, Ros brings her strong entrepreneurship career of start-ups and brand building to MONAT.

Being well aware how the industries emphasis has been on developing anti-ageing skincare and make up, with haircare overlooked, she's delighted that MONAT has identified the gap in the market that also has a modern approach to its natural and high-tech ingredients.
Her passion for success for both the field and her team, combined with her confident and innovative approach, will ensure MONAT UK and Europe continues the success achieved in USA and Canada in such a short time and becomes a household name.
Ros loves to learn new skills. Whether that's horse riding, playing the piano or even just completing an Open University degree - this lady will never cease to amaze you!


Ros Simmons
Managing DirectorUK and Europe
With over 30 years of International experience within the Beauty industry, Ros brings her strong entrepreneurship career of start-ups and brand building to MONAT.

Being well aware how the industries emphasis has been on developing anti-ageing skincare and make up, with haircare overlooked, she's delighted that MONAT has identified the gap in the market that also has a modern approach to its natural and high-tech ingredients.
Her passion for success for both the field and her team, combined with her confident and innovative approach, will ensure MONAT UK and Europe continues the success achieved in USA and Canada in such a short time and becomes a household name.
Ros loves to learn new skills. Whether that's horse riding, playing the piano or even just completing an Open University degree - this lady will never cease to amaze you!


Natalie Ingham
Sales DirectorWith over 20 years of international premium beauty retail experience, with both top high street retailers and direct sellers, Natalie is really excited to bring the passion and culture of MONAT to the UK.

Natalie's drive and ambition in building and developing confident sales teams and establishing long-lasting customer relationships through exceptional customer service rewards her with the knowledge that's she's playing a part in making their journey successful. And with the culture of MONAT keeping the family and community at the heart of everything, she knows the opportunity is there to make a difference in so many people's lives.
When Natalie isn't supporting others she likes to make a little time for herself; whether that be a long walk in the countryside, a glass of wine or challenge herself to a triathlon. Her moto on life is 'Less is more…except when it comes to food and beauty products!'.


Claire Green
Operations DirectorWith over 25 years in the beauty industry and 22 of them being within direct sales, Claire's supply chain background plus her passion for operational excellence propels her to the top of her game.

Using her positive attitude along with a healthy dose of reality, she brings everything to life and measures her success against Monat's success. Her 'always' work goal is to work alongside happy people who she enjoys spending time with and they in turn with her.
Claire's other passion is anything Italian! The architecture, the culture, the food and wine - la vita e bella!


Natalie Ingham
Sales DirectorWith over 20 years of international premium beauty retail experience, with both top high street retailers and direct sellers, Natalie is really excited to bring the passion and culture of MONAT to the UK.

Natalie's drive and ambition in building and developing confident sales teams and establishing long-lasting customer relationships through exceptional customer service rewards her with the knowledge that's she's playing a part in making their journey successful. And with the culture of MONAT keeping the family and community at the heart of everything, she knows the opportunity is there to make a difference in so many people's lives.
When Natalie isn't supporting others she likes to make a little time for herself; whether that be a long walk in the countryside, a glass of wine or challenge herself to a triathlon. Her moto on life is 'Less is more…except when it comes to food and beauty products!'.


Claire Green
Operations DirectorWith over 25 years in the beauty industry and 22 of them being within direct sales, Claire's supply chain background plus her passion for operational excellence propels her to the top of her game.

Using her positive attitude along with a healthy dose of reality, she brings everything to life and measures her success against Monat's success. Her 'always' work goal is to work alongside happy people who she enjoys spending time with and they in turn with her.
Claire's other passion is anything Italian! The architecture, the culture, the food and wine - la vita e bella!


Catherine Winter
Regional Sales Manager(North)
With a passion for meeting new people and developing talent, Cath brings MONAT over 10 years of her Direct Sales experience, gathered from both Field and Corporate roles.

Being instrumental within UK start-up businesses, she is very used to getting new starters into their leadership journey from the offset, whist at the same time supporting growth within brand awareness. In the past, this has led her to break sales for the highest performing team! Cath's goal is to build life-long relationships with our MONAT Market Partners and support them to fulfil their dreams as they build their MONAT empire.
On a personal level, Cath is an outdoors girl who loves taking walks with her gorgeous cockapoo, Poppy plus supporting and cheering her son on at his local football matches. When not out and about in her local countryside, her down time is spent cooking and spending quality time with her close friends and family.


Catherine Winter
Regional Sales Manager (North)With a passion for meeting new people and developing talent, Cath brings MONAT over 10 years of her Direct Sales experience, gathered from both Field and Corporate roles.

Being instrumental within UK start-up businesses, she is very used to getting new starters into their leadership journey from the offset, whist at the same time supporting growth within brand awareness. In the past, this has led her to break sales for the highest performing team! Cath's goal is to build life-long relationships with our MONAT Market Partners and support them to fulfil their dreams as they build their MONAT empire.
On a personal level, Cath is an outdoors girl who loves taking walks with her gorgeous cockapoo, Poppy plus supporting and cheering her son on at his local football matches. When not out and about in her local countryside, her down time is spent cooking and spending quality time with her close friends and family.
