Happy New Year, beautiful.
This Saturday, October 28th, volunteers from across the country will unite for Make A Difference Day, one of the largest annual single-days of service nationwide. Since 1992, tens of thousands of volunteers and communities across the country have come together on Make A Difference Day with a single purpose: to improve the lives of others through a wide range of community-driven service projects. People who observe this day perform some form of service for either their communities or those in need.
We all have opportunities every day to change the world, whether helping clean a highway of litter or volunteering at a local shelter to help the homeless. It’s amazing what just a small effort by an individual or group of individuals can do to change the world, or at least their local neighborhood. Make A Difference Day was established to help encourage us to take one day a year to try to make a difference in the world.
Make A Difference Day also is a great way for individuals to give something back to the communities they live and work in. People who want to participate on this day can do so by picking an area of need that exists in a community and fixing that need. It’s not only a great way to give back but also is an opportunity for all of us to improve our communities.
Make A Difference Day resonates with MONAT because the company has a deep-seated belief in giving back to the communities where its customers, Market Partners and employees live. MONAT contributes to many charitable and needy causes. Recently, MONAT demonstrated its commitment to helping others with two great initiatives. In the first, MONAT partnered with Feeding South Florida on Oct. 29 to set up a food pantry for the Homestead community, an area that was hit hard by Hurricane Irma. About 300 local residents, representing their entire families, showed up, making the total number of people served more than 1,500. About 12 volunteers from MONAT’s Miami Home Office worked at the pantry, including CEO Rayner Urdaneta and his wife and son, and Chairman Luis Urdaneta.
“People from different races, different countries and different backgrounds benefited from our event,” said Luisaylen Urdaneta, Senior Manager of Marketing & Gratitude Ambassador, MONAT. “Everyone was extremely grateful and thanked us profusely. I think this is a great representation of gratitude as a way of life…the belief that by helping others you feel real happiness in return. I loved our partnership with Feeding South Florida! We provided these families with healthy food and I know all of us felt honored to be part of such a giving effort.”
The second recent MONAT initiative was Canadian Thanksgiving Initiative for the Markham/Stouffville Salvation Army. This Salvation Army branch offers a weekly cooking class for community women and MONAT Canada took advantage of it to provide a Thanksgiving dinner for each participant. MONAT found out ahead of class how many people were in the families of each of the 15 women in the class and then donated a grocery bag full of all the right amount of ingredients necessary to make a hearty Thanksgiving dinner--turkey, vegetables, potatoes, stuffing and gravy—along with a MONAT Junior System for the children. MONAT’s Canadian office and warehouse staff delivered the groceries to women in the cooking class on Oct. 4th so they could take the food home to their families and cook an old-fashioned Thanksgiving meal!
“On behalf of MONAT Canada, I can say with assurance that we all feel thankful for what we have today and are grateful to be able to share with those who are in need in our community and provide something for them to be grateful for,” said Bethany Baldson, Events & Recognition Manager, MONAT Canada.
Giving back makes you feel better too. The gratitude, pride and fulfillment that come from helping those less fortunate or in need is immense. So this Saturday, why not go out and Make A Difference?
MONAT Global has made an amazing journey since its inception only three years ago. During these past three years, MONAT has expanded the U.S. premium haircare category by 10 percent, paying out $100 million in cumulative commissions and impacting literally thousands of lives. MONAT now has more than 110,000 Market Partners and more than 250,000 VIP customers, and they are found in every state of America and every Canadian province. With annual revenues of $18 million in 2015, its first full year, the company is on track for more than $300 million in revenues in 2017.
The company’s vision is to be a global leader in naturally based, anti-aging innovation, with an unrivaled business model that enhances the self-confidence and financial well-being of one million families around the globe each year.
Some major milestones along the way…
MONAT attributes its amazing progress to three core values: family, gratitude and empowerment.
MONAT was co-founded by Luis Urdaneta, a successful entrepreneur from Venezuela, and his son Ray Urdaneta. President Stuart MacMillan rounds out the trifecta of leadership for the company. The Urdaneta family’s culture of caring and love permeates the entire organization. A genuine closeness exists among the staff and field partners.
Gratitude is a core value of MONAT’s…being grateful for everything which each person has been blessed and a deep-seated belief in giving back to the communities where its customers, Market Partners and employees live. This “attitude of gratitude” is woven throughout MONAT’s entire operation so much so that everyone acts with a sincere humility and thankfulness.
Finally, MONAT’s culture of empowerment has been a tremendous factor in the company’s revolutionary growth: “We help others discover beautiful lives.” Those beautiful lives come from feeling empowerment and freedom for the first time for so many due to the ability to live a financially rewarding life. Empowered to pursue one’s goals and one’s dreams, MONAT’s Market Partners are truly committed to the company and work hard to make everyone’s ambitions come true. MONAT rewards a strong work ethic with formalized recognition and programs like The MONAT Motor Club, for which one qualifies to earn a white Cadillac! Today there are 240 white Cadillacs on the road! Annual galas are the epicenter of recognition efforts, with trophies given out for those who work hard, give back and emulate all that MONAT stands for.
MONAT is a unique company with a unique culture.
We’ll sign off this blog with MONAT’s standard farewell…