Bios

Luis Urdaneta

Chairman & Founder

A first-generation direct-sales entrepreneur, Luis Urdaneta recognized the potential of social marketing when he was just 15 years old. That’s when he started his first direct-sales business, which would ultimately lead to MONAT.

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Today, Luis is proud to watch his son Rayner lead MONAT and see the fruits of his years of frontline direct-sales experience. He’s passionate about educating and inspiring the new generation of entrepreneurs and visionaries, sharing his own rich experiences and passing down the wisdom that making life better for others is truly life’s best work.

Thanks to Luis, MONAT – like the Urdaneta family – is proof of the human spirit’s ability to rise to any occasion and overcome life’s challenges.

Rayner Urdaneta

CEO

A second-generation direct-sales entrepreneur, Rayner Urdaneta followed his parents’ example of combining strong family values with the fervent belief that anyone can achieve their dreams through hard work and determination.

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And when asked if he could hold any job without money as an issue, Rayner answers without hesitation, “The one I do today.”

Fourteen years ago, Rayner co-founded L’EUDINE Global, a premium beauty and wellness direct-selling enterprise that evolved to become a multimillion-dollar, multinational industry leader.

In addition to his work with MONAT and L’EUDINE, Rayner serves as president of B&R Products Inc., the research, development and manufacturing arm of ALCORA Corp., Rayner holds a bachelor’s degree in International Business from Florida International University, where he was a Dean’s List scholar and graduated cum laude.

He, his wife and three children live in Miami.

Stuart A. MacMillan

President

A natural leader and motivator, Stuart A. MacMillan brings nearly 30 years of management experience to MONAT, with a heavy emphasis on direct selling.

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His role at MONAT includes team building, strategic marketing and business development initiatives, all with the goal of enabling participants to be financially independent and debt-free.

His professional accomplishments include increasing one company’s revenues from $95 million to $250 million in just three years. Even so, he considers his greatest triumph “being a pretty cool dad.”

According to Stuart, “I truly believe that MONAT is the right company, surging in the right place, at the right time. We have a revolutionary product line with an extremely lucrative pay plan, with some of the most exceptional talent ever assembled.”

Linda Lucas Padilla

Chief Marketing Officer

A direct selling team player known for her creative solutions, Linda Lucas Padilla brings more than 30 years’ of industry experience to MONAT. She has traveled the world wearing different global executive hats focusing on improving strategies to increase field success and company profitability.

down_arrow1

From start-ups to multimillion dollar Top 100 companies, Linda has carved a reputation for developing creative teams that deliver success.

Quick to smile and take on any challenge, Linda loves the opportunities the direct-selling industry offers and has a proven track record in innovative product development as well as creative promotional and incentive strategies.

Linda sees that MONAT Global is at its “tipping point” and is excited to be part of the Monat Family as the company plans to launch its products and “bring our passion to markets across the world. Marketing is all about taking the necessary priorities from the head to the heart to empower the field to create their best future.”

Always dedicated to meeting the company’s needs, Linda is fond of saying that all successful efforts require hard work but it's always important to take a deep breath and put the “fun” in functional.

Debra Porszt

Vice President and General Manager

Debra Porszt comes to us originally from the corporate world, where she worked with Fortune 50 companies—the top 50 corporations in the world—in their industries, as a turnaround specialist.

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When Deb and her husband started a family, she launched her career in direct sales, so she could stay at home with her twin boys and earn an executive-level income.

Deb started out as a Mary Kay consultant, reaching the Director level within the first year and earning her car. Looking for more challenges, she enrolled as an independent distributor for Quorum International, where she built a worldwide sales organization and made it to the top of the company in 23 months.

That career in direct sales has continued from success to success over the past 26 years, and she's worked with the top companies in the industry as both a consultant and in executive management. She has served as General Manager for Senegence Canada; Vice President of Sales for PartyLite Canada; and, most recently, as Vice President of Sales for Tocara.

Debra is thrilled to join the MONAT family and is excited by the level of professionalism and dedication, both at head office and in the field. She is looking forward to helping enrich the lives of many more individuals in the coming years. MONAT is on fire and Debra is looking forward to being part of the team that will make MONAT outstanding in the direct sales industry.

Stephanie Randolph

Director of Marketing

Stephanie Randolph was the very first employee for MONAT Canada. She has been instrumental in the launch, and growth of the company.

down_arrow1

After many years at PartyLite and Lia Sophia, Stephanie couldn’t resist the opportunity to join MONAT and oversee all marketing and communications initiatives for MONAT in Canada.

Stephanie developed and implemented successful cause-related marketing campaigns in former companies that saw increased charity engagement by the field and thus greater annual corporate giveback.

She’s excited to bring that level of engagement to MONAT, and says, “How can you lose when you have an amazing product, meaningful business purpose and dedicated people behind the scenes? MONAT is a family and I feel truly blessed to be a part of it every day.”

Jessie Arsenault

Director of Sales

Jessie Aresnault has helped companies successfully expand in Canada over the past decade. Now, Jessie is excited to bring that experience to MONAT.

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“I love the products!! What I love most is the company culture and values, as well as the amazing opportunity and generous compensation plan. This will help our Market Partners change their lives.”

Lara Bolton

Regional Sales Manager

Lara Bolton is a single mother of two beautiful girls, ages 27 and 17, the loves of her life and the reason she gets up each day! They are certainly two huge reasons she got involved in our industry 26 years ago.

down_arrow1

She cut her teeth, so to speak, learning all the dos and don’ts of being successful and went on to be a Top Recruiter and Top Earner in multiple MLM companies, including Kangen and Amega Global, enjoying all the wonderful perks this industry offers.

Friends and family describe her as someone who leads with a servant’s heart, as she loves to lend a hand, coach, train and mentor, both professionally and in her personal life. She has been feeding the homeless and mentoring women out of her home for nine consecutive years.

About 15 years ago, after partnering in an investment banking firm, Lara also began consulting on the corporate side in the Direct Selling industry and has really found her niche, enabling her to bring her experience and love of support to assist the field in growing their organizations. Lara is always finding many things to be grateful for each day!

Jamie S. Ross

Sr. VP, Research and Development

play_video

Renowned for his contributions in the areas of research and development of quality OTC, personal-care and anti-aging products, Jamie S. Ross also serves as Senior Vice President of Technical Services for MONAT’s own manufacturing plant, B&R Products.

down_arrow1

He is also past Chairman of the Society of Cosmetic Chemists. Jamie’s expertise helps maintain B&R Products’ position at the forefront of industry innovation; in addition, he is responsible for having created trends in the hair and skin-care sectors. He holds major industry patents, and is co-inventor of the ScentStrip fragrance sampling technology widely used in the personal-care and cosmetics industries.

Javier Urdaneta

Operations Director

With a background in international business, logistics and information technology, Javier Urdaneta is uniquely qualified to oversee MONAT's daily operations and help introduce the firm - and brand - to the world.

down_arrow1

As a team player with a "whatever it takes" attitude, Javier does a little bit of everything in his role as Operations Director. What should others understand about Javier's Job? "Be ready to do whatever it takes to get things done,"

He explains, "One day you might be making decisions, while others you're hands-on in the warehouse." Javier is thrilled to be working with his father Luis and brother Rayner at MONAT, and he looks forward to helping make your dreams come true.

Christine Read

Vice President, Market Partner and Customer Care

Christine Read has spent more than 13 years helping direct sales organizations provide the best possible service and support to their representatives and customers.

down_arrow1

After serving with The Longaberger Company, Origami Owl, and Younique, Christine couldn’t resist joining MONAT.

As she oversees the Care Center and Compliance Department, her focus is on raising the standards, and establishing one-call resolution for whatever might arise.

Christine says, “I truly feel blessed to be part of MONAT, especially at this time. I love the fact that the direct sales model is not only embraced, but is part of the culture.” And with a passion for serving as a mentor to her team, helping them grow, she personifies what direct sales is all about.

Luisaylen Urdaneta

Senior Manager, Marketing, & Gratitude Ambassador

Luisaylen Urdaneta (“Lu”) has spent her career immersed in various direct selling initiatives with L’EUDINE, always ensuring that gratitude and family were in the forefront of anything she brought to fruition.

down_arrow1

Born in Venezuela, she started in marketing, communications and events for L’EUDINE Latin America. After moving to America, she shifted her strategic focus to helping start MONAT. With her strong creative skills, she participated in developing the brand concept, the products, compensation plan and the ultimate launch of the company.

Lu’s main focus with MONAT since launch has been to reinforce the company’s family-focused mission and develop an all-embracing organizational culture of love, care, unity and gratitude to serve as the foundation for all operations.

She has since served in a number of creative and meaningful roles for MONAT. Importantly, she developed MONAT’s widely known Gratitude Program, its Recognition Program and its MONAT Gear Store as well as providing support to events conceptualization. She is known for her strategic savvy, her efficient organizational skills and her 100% dedication to making everything she works on even better.

“I dream about making MONAT a movement based on gratitude, love, unity and a lot of fun,” Lu says. “I want it to remain a family organization with a legacy of continually creating new generations of direct sellers who always put the happiness and success of others first.”

Luis Urdaneta

Chairman & Founder

A first-generation direct-sales entrepreneur, Luis Urdaneta recognized the potential of social marketing when he was just 15 years old. That’s when he started his first direct-sales business, which would ultimately lead to MONAT.

down_arrow1

Today, Luis is proud to watch his son Rayner lead MONAT and see the fruits of his years of frontline direct-sales experience. He’s passionate about educating and inspiring the new generation of entrepreneurs and visionaries, sharing his own rich experiences and passing down the wisdom that making life better for others is truly life’s best work.

Thanks to Luis, MONAT – like the Urdaneta family – is proof of the human spirit’s ability to rise to any occasion and overcome life’s challenges.

Rayner Urdaneta

CEO

A second-generation direct-sales entrepreneur, Rayner Urdaneta followed his parents’ example of combining strong family values with the fervent belief that anyone can achieve their dreams through hard work and determination.

down_arrow1

And when asked if he could hold any job without money as an issue, Rayner answers without hesitation, “The one I do today.”

Fourteen years ago, Rayner co-founded L’EUDINE Global, a premium beauty and wellness direct-selling enterprise that evolved to become a multimillion-dollar, multinational industry leader.

In addition to his work with MONAT and L’EUDINE, Rayner serves as president of B&R Products Inc., the research, Rayner holds a bachelor’s degree in International Business from Florida International University, where he was a Dean’s List scholar and graduated cum laude.

He, his wife and three children live in Miami.

Stuart A. MacMillan

President

A natural leader and motivator, Stuart A. MacMillan brings nearly 30 years of management experience to MONAT, with a heavy emphasis on direct selling.

down_arrow1

His role at MONAT includes team building, strategic marketing and business development initiatives, all with the goal of enabling participants to be financially independent and debt-free.

His professional accomplishments include increasing one company’s revenues from $95 million to $250 million in just three years. Even so, he considers his greatest triumph “being a pretty cool dad.”

According to Stuart, “I truly believe that MONAT is the right company, surging in the right place, at the right time. We have a revolutionary product line with an extremely lucrative pay plan, with some of the most exceptional talent ever assembled.”

Debra Porszt

Vice President and General Manager

Debra Porszt comes to us originally from the corporate world, where she worked with Fortune 50 companies—the top 50 corporations in the world—in their industries, as a turnaround specialist.

down_arrow1

When Deb and her husband started a family, she launched her career in direct sales, so she could stay at home with her twin boys and earn an executive-level income.

Deb started out as a Mary Kay consultant, reaching the Director level within the first year and earning her car. Looking for more challenges, she enrolled as an independent distributor for Quorum International, where she built a worldwide sales organization and made it to the top of the company in 23 months.

That career in direct sales has continued from success to success over the past 26 years, and she's worked with the top companies in the industry as both a consultant and in executive management. She has served as General Manager for Senegence Canada; Vice President of Sales for PartyLite Canada; and, most recently, as Vice President of Sales for Tocara.

Debra is thrilled to join the MONAT family and is excited by the level of professionalism and dedication, both at head office and in the field. She is looking forward to helping enrich the lives of many more individuals in the coming years. MONAT is on fire and Debra is looking forward to being part of the team that will make MONAT outstanding in the direct sales industry.

Stephanie Randolph

Director of Marketing

Stephanie Randolph was the very first employee for MONAT Canada. She has been instrumental in the launch, and growth of the company.

down_arrow1

After many years at PartyLite and Lia Sophia, Stephanie couldn’t resist the opportunity to join MONAT and oversee all marketing and communications initiatives for MONAT in Canada.

Stephanie developed and implemented successful cause-related marketing campaigns in former companies that saw increased charity engagement by the field and thus greater annual corporate giveback.

She’s excited to bring that level of engagement to MONAT, and says, “How can you lose when you have an amazing product, meaningful business purpose and dedicated people behind the scenes? MONAT is a family and I feel truly blessed to be a part of it every day.”

Jessie Arsenault

Director of Sales

Jessie Aresnault has helped companies successfully expand in Canada over the past decade. Now, Jessie is excited to bring that experience to MONAT.

down_arrow1

“I love the products!! What I love most is the company culture and values, as well as the amazing opportunity and generous compensation plan. This will help our Market Partners change their lives.”

Lara Bolton

Regional Sales Manager

Lara Bolton is a single mother of two beautiful girls, ages 27 and 17, the loves of her life and the reason she gets up each day! They are certainly two huge reasons she got involved in our industry 26 years ago.

down_arrow1

She cut her teeth, so to speak, learning all the dos and don’ts of being successful and went on to be a Top Recruiter and Top Earner in multiple MLM companies, including Kangen and Amega Global, enjoying all the wonderful perks this industry offers.

Friends and family describe her as someone who leads with a servant’s heart, as she loves to lend a hand, coach, train and mentor, both professionally and in her personal life. She has been feeding the homeless and mentoring women out of her home for nine consecutive years.

About 15 years ago, after partnering in an investment banking firm, Lara also began consulting on the corporate side in the Direct Selling industry and has really found her niche, enabling her to bring her experience and love of support to assist the field in growing their organizations. Lara is always finding many things to be grateful for each day!

Jamie S. Ross

Sr. VP, Research and Development

play_video

Renowned for his contributions in the areas of research and development of quality OTC, personal-care and anti-aging products, Jamie S. Ross also serves as Senior Vice President of Technical Services for MONAT’s own manufacturing plant, B&R Products.

down_arrow1

He is also past Chairman of the Society of Cosmetic Chemists. Jamie’s expertise helps maintain B&R Products’ position at the forefront of industry innovation; in addition, he is responsible for having created trends in the hair and skin-care sectors. He holds major industry patents, and is co-inventor of the ScentStrip fragrance sampling technology widely used in the personal-care and cosmetics industries.

Javier Urdaneta

Operations Director

With a background in international business, logistics and information technology, Javier Urdaneta is uniquely qualified to oversee MONAT's daily operations and help introduce the firm - and brand - to the world.

down_arrow1

As a team player with a "whatever it takes" attitude, Javier does a little bit of everything in his role as Operations Director. What should others understand about Javier's Job? "Be ready to do whatever it takes to get things done,"

He explains, "One day you might be making decisions, while others you're hands-on in the warehouse." Javier is thrilled to be working with his father Luis and brother Rayner at MONAT, and he looks forward to helping make your dreams come true.

Linda Lucas Padilla

Chief Marketing Officer

A direct selling team player known for her creative solutions, Linda Lucas Padilla brings more than 30 years’ of industry experience to MONAT. She has traveled the world wearing different global executive hats focusing on improving strategies to increase field success and company profitability.

down_arrow1

From start-ups to multimillion dollar Top 100 companies, Linda has carved a reputation for developing creative teams that deliver success.

Quick to smile and take on any challenge, Linda loves the opportunities the direct-selling industry offers and has a proven track record in innovative product development as well as creative promotional and incentive strategies.

Linda sees that MONAT Global is at its “tipping point” and is excited to be part of the Monat Family as the company plans to launch its products and “bring our passion to markets across the world. Marketing is all about taking the necessary priorities from the head to the heart to empower the field to create their best future.”

Always dedicated to meeting the company’s needs, Linda is fond of saying that all successful efforts require hard work but it's always important to take a deep breath and put the “fun” in functional.

Christine Read

Vice President, Market Partner and Customer Care

Christine Read has spent more than 13 years helping direct sales organizations provide the best possible service and support to their representatives and customers.

down_arrow1

After serving with The Longaberger Company, Origami Owl, and Younique, Christine couldn’t resist joining MONAT.

As she oversees the Care Center and Compliance Department, her focus is on raising the standards, and establishing one-call resolution for whatever might arise.

Christine says, “I truly feel blessed to be part of MONAT, especially at this time. I love the fact that the direct sales model is not only embraced, but is part of the culture.” And with a passion for serving as a mentor to her team, helping them grow, she personifies what direct sales is all about.

Luisaylen Urdaneta

Senior Manager, Marketing, & Gratitude Ambassador

Luisaylen Urdaneta (“Lu”) has spent her career immersed in various direct selling initiatives with L’EUDINE, always ensuring that gratitude and family were in the forefront of anything she brought to fruition.

down_arrow1

Born in Venezuela, she started in marketing, communications and events for L’EUDINE Latin America. After moving to America, she shifted her strategic focus to helping start MONAT. With her strong creative skills, she participated in developing the brand concept, the products, compensation plan and the ultimate launch of the company.

Lu’s main focus with MONAT since launch has been to reinforce the company’s family-focused mission and develop an all-embracing organizational culture of love, care, unity and gratitude to serve as the foundation for all operations.

She has since served in a number of creative and meaningful roles for MONAT. Importantly, she developed MONAT’s widely known Gratitude Program, its Recognition Program and its MONAT Gear Store as well as providing support to events conceptualization. She is known for her strategic savvy, her efficient organizational skills and her 100% dedication to making everything she works on even better.

“I dream about making MONAT a movement based on gratitude, love, unity and a lot of fun,” Lu says. “I want it to remain a family organization with a legacy of continually creating new generations of direct sellers who always put the happiness and success of others first.”